{"id":304,"date":"2019-02-22T11:04:08","date_gmt":"2019-02-22T11:04:08","guid":{"rendered":"http:\/\/www.brandedcorporategift.com\/blog\/?p=304"},"modified":"2025-02-26T06:42:15","modified_gmt":"2025-02-26T06:42:15","slug":"social-initiatives-good-drive-sales","status":"publish","type":"post","link":"http:\/\/www.brandedcorporategift.com\/blog\/social-initiatives-good-drive-sales\/","title":{"rendered":"Social Initiatives \u2013 How to do Good and Drive More Sales"},"content":{"rendered":"

There\u2019s a new way to increase your brand engagement, it\u2019s called corporate social initiatives.<\/p>\n

When a company takes a social initiative and works on this project, it\u2019s called a corporate social initiative. You must have heard of many such initiatives.<\/p>\n

You might be giving a share of your earnings to the needy or you might be investing some time in helping refugees. The world needs a lot of help, and your business can provide that.<\/p>\n

There are many advantages to taking social initiative. People are likely to trust your brand<\/a> if you\u2019re doing something good to the society.<\/p>\n

55% of global consumers say they pay more for products which make a good impact on society (or the environment). They feel good buying your products because they know they\u2019re supporting a good cause.<\/p>\n

How do you begin? Here are the steps:<\/strong><\/h2>\n

Start an Initiative<\/strong><\/h3>\n

Take a social problem and start working on it. For example, you can tackle the problem of obesity. It is the cause of worldwide worry.<\/p>\n

You can also take the problem of water scarcity. The goal here is to find an issue you can connect your brand with.<\/p>\n

Remember, you\u2019ll have to work in that sector, so choose wisely.<\/p>\n

Make it a Part of your Brand<\/strong><\/h3>\n

Once you\u2019ve chosen a cause to work on, start working on it. Like we said earlier, you can create a charity, or start investing sometime of your employees to work on a project.<\/p>\n

Before you start marketing, you need to do some work.<\/p>\n

Once you have made an impact, include it in your brand. Mention it in your \u2018About Us\u2019 page or start advertising it.<\/p>\n

IKEA, a furnishing giant, is working to bring clean electricity to people in East Africa and India. In fact, they have already given more than $2 million for this initiative.<\/p>\n

You can add your social initiative in your advertising campaigns as well as the website.<\/p>\n

Send out Corporate Gifts<\/strong><\/h3>\n

Your social initiative should begin paying out by now. But you can boost its returns phenomenally by sending out a few corporate gifts.<\/p>\n

These corporate gifts should be according to your social initiative. For example, if you\u2019re working on eradicating obesity, send a few fitness tracking<\/a> bands and\/or sippers.<\/p>\n

Send these gifts to your biggest clients and prospects. This gesture will highlight your brand and generate you more sales.<\/p>\n

Conclusion<\/strong><\/h2>\n

It\u2019s our responsibility to help society. However, by doing good to others, you get a humongous set of benefits.<\/p>\n

Which social issue do you want to work on? Let us know.<\/p>\n","protected":false},"excerpt":{"rendered":"

There\u2019s a new way to increase your brand engagement, it\u2019s called corporate social initiatives. When a company takes a social initiative and works on this project, it\u2019s called a corporate…<\/p>\n","protected":false},"author":1,"featured_media":305,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[47],"class_list":["post-304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-gifting-ideas","tag-social-gift-idea"],"_links":{"self":[{"href":"http:\/\/www.brandedcorporategift.com\/blog\/wp-json\/wp\/v2\/posts\/304","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.brandedcorporategift.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.brandedcorporategift.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.brandedcorporategift.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.brandedcorporategift.com\/blog\/wp-json\/wp\/v2\/comments?post=304"}],"version-history":[{"count":3,"href":"http:\/\/www.brandedcorporategift.com\/blog\/wp-json\/wp\/v2\/posts\/304\/revisions"}],"predecessor-version":[{"id":694,"href":"http:\/\/www.brandedcorporategift.com\/blog\/wp-json\/wp\/v2\/posts\/304\/revisions\/694"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.brandedcorporategift.com\/blog\/wp-json\/wp\/v2\/media\/305"}],"wp:attachment":[{"href":"http:\/\/www.brandedcorporategift.com\/blog\/wp-json\/wp\/v2\/media?parent=304"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.brandedcorporategift.com\/blog\/wp-json\/wp\/v2\/categories?post=304"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.brandedcorporategift.com\/blog\/wp-json\/wp\/v2\/tags?post=304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}