Do you know why many creative agencies and large corporations give welcome kits to employees?
Apart from the obvious reasons, a welcome kit helps the new team members feel valued and connected. But there’s more to it.
Your employee welcome kit’s design tells a lot about your organization. Numerous companies understand this fact and that’s why they put effort into creating awesome welcome kits.
Read the following reasons why the design of your employee welcome kits matters:
Your brand’s Personality
Your new employees can get a clear understanding of your brand’s voice and personality through the welcome kit.
The colours, visuals and word choice of the welcome kit help the employees understand your company’s brand. It takes an effort to create a brand personality and you shouldn’t hesitate in conveying it.
Which things convey your brand’s personality?
– The colour of the products
– The designs on the products
– Your tone of voice in the written content
Your Work Culture
Every company has a different work culture. It’s certain that your company has a unique work culture too.
The employee welcome kit does a great job of telling the same. The tone you use in the documents (like the map of the company) will help the employee comprehend the work culture easily.
How can you convey the work culture?
Take a look at the work culture page of Conversion Rate Experts. It is a digital marketing agency. See how clearly they explain the work culture of the company.
Your Seriousness
How much do you care about the new employees?
Your welcome kit will answer this question. It doesn’t have to be full of all the bells and whistles, but it can have some interesting elements.
Like Twitter, which gives a bottle of wine in the welcome kit of the employees, you can also include something valuable.
You can give a set of things such as a designer t-shirt, cap, pen and diaries. This set was just an example but you get an idea.
Your welcome kit tells the employees how much you care about them and how valuable they are to the organization.
Conclusion
With these points in mind, you’ll not have much trouble in understanding why the design of the welcome kit matters a lot.
But you shouldn’t worry much. You can take the help of professionals for your corporate gifting needs.
What do you think about employee welcome kits? Let us know.