Getting new clients is one of the hardest tasks a company has to perform.
Your whole marketing plan, content strategy, and execution has the sole purpose of attracting more clients and generating you more revenue.
But what about the clients that you have lost?
What if your company was able to get those clients again?
It will help you boost your revenue without taking a risk as well. Retaining old customers is beneficial to your business for the long haul.
How do you do that?
Well, we have a secret strategy which will do magic for your brand. You will be able to get your old clients to work with your company easily with this underused tactic.
Here it is:
Send an Amazing Branded Gift
Yes, send a beautiful corporate gift to your old clients. It will remind them of your exceptional customer support as well as your quality.
Branded corporate gifts are much better to grab the attention of a customer. It will strengthen your relationship with the customer.
Just follow these tips to ensure you send the best corporate gift to your old clients:
Add the few details of your past experience with them. Personalization makes your gifts stand out.
It will ensure that the receiver notices the gift, opens it and appreciates it. Without personalization, it’s quite difficult to make this strategy work.
If the customer had left you due to some mistakes, be sure to tell them that you have improved.
Act like a compassionate human, because the receiver of the gift is a human too.
Don’t send a generic gift. Your old clients should feel valued. A valuable gift will show the client that you care about getting their business.
If you don’t know where to begin, head to our store. You will find some amazing corporate gift ideas present there.
What are the likings of the receiver? Do they have any hobbies?
Make sure that your gift is relevant to your client and your company. It should be useful too because if the client won’t find it useful enough, he or she would simply put it aside.
If you ask us, we suggest getting a smart home device or a Bluetooth speaker for this purpose.
While branded corporate gifts are quite popular for strengthening work relationships and promoting a brand, not many companies have used this strategy to retain old clients.
You can use this underused strategy to your benefit while the others are distracted.
Have any questions? Feel free to contact us.